Stic interviews the NYC designer on launching her first abstract jewelry line.
The infatuation
began when I attended a Hank & Cupcakes concert at the Subterranean in June.
I noticed the Brooklyn duo wearing eccentric zipper necklaces that I could not
resist. Their stage presence seemed complete with these vibrant pieces of
jewelry. Who was behind this quirky design and what had inspired her to create such
work of art?
The designer is Adi Hitchcock. I was so intrigued that I
soon reached out to get a glimpse of her world and hear her magnificent story.
Her line officially launched last week featuring intricate designs hand-made
from literal zippers as well as timeless harmonica necklaces. In fact, the legendary Paul McCartney is seen wearing Adi’s “Blow” piece on the cover of Rolling Stone’s March issue. Other fans of her
work include Sir Paul Smith, Justin Bieber, Justin Timberlake, Bar Rafaeli, and
Marc Jacobs. When I spoke to Adi via phone, I immediately sensed her charisma
and inspiration. It was refreshing to speak to a young, genuine designer who
was finally exposing her artistic talent to the world. This line has been featured
in Scoop NYC, Atrium, Shopbop, and Ibiza NYC. Read our interview and get to know this eclectic designer. Be sure to check out her whimsical jewelry online here!
Stic-of-the-Week: Explain how you began this line. Where did it originate?
Adi Hitchcock: The line originated in New York but the ideas
behind the jewelry originate back during my childhood in Jerusalem.
SOTW: How would you describe your jewelry?
What kind of character can pull off your jewelry?
AH:
I like to think that everybody can pull off something from my collection
because my jewelry is practical and playful with a functional aspect to it. It
is not just for beauty, but also for fun. I once sold a zipper chain to an
upper east side seven year old. Paul McCartney displayed my harmonica piece on
the cover of Rolling Stone three months ago. I had given pieces to Yoko, Sean,
and the other living Beatles through mutual friends. The jewelry can definitely
be pulled off in various settings. There is something for everyone.
SOTW: What were your biggest influences in
creating unique zipper products and harmonica-themed jewelry?
AH:
The zippers found me. I’m obsessed with them completely. As for the harmonica
idea, I believe it is a dream to have a musical instrument constantly on you
whether you play an instrument or not. It is a minimized piece of music that
can be next to your heart. If you were on a deserted island, you might as well
play some music. Everybody likes harmonicas. Whether it is little kids or older
folks.
SOTW: Hank & Cupcakes are big supporters
of your line and are models in your ad campaign. What is your connection to
them?
AH:
My girlfriend wore a gold zipper chain to a Hank & Cupcakes show. [Lead
singer] Sagit saw it and loved it. She approached my girlfriend and my
girlfriend gave her my information. And that’s how the love affair started.
SOTW: What is your favorite piece from your
line?
AH:
Every day I have a different favorite piece. I make them not knowing what
exactly is going to come out. I love my hand-dyed zippers. They’re dyed to
create a pastel/Van Gogh color scheme. Each individual zipper is a different
color. It represents how we are all so similar yet we each have our own
differences.
SOTW: What is your ultimate goal with your jewelry?
AH:
One day my dream is for everyone to have their own personal zipper. Not just a
zipper they find on their clothes or bags, but their very own zipper that they
chose to buy. I want it to become a symbol of pop culture.
Check out this beautifully designed commercial
for Blow by Adi Hitchcock [Directed by: Shelly Carmel & Rylee Jean Ebsen]
No comments:
Post a Comment